4.1. Every time you access our website, we collect the following information about your computer: your computer’s IP address, the request made by your browser, the referring domain, and the date and time of that request. We also record the status and the volume of data transferred as part of this request. We also collect product and version information about the browser and operating system used on your computer. We also record the website from which you accessed our site. Your computer’s IP address is stored only for the duration of your use of the website and is subsequently anonymised by truncation. The remaining data is stored for a limited period. We use this data to operate our website, in particular to identify and rectify website errors, to determine website traffic levels, and to make adjustments or improvements.

4.2. In some circumstances, we may also collect information about your use of our website through the use of so-called browser cookies. These are small text files that are stored on your device and which record certain settings and data for exchange with our system via your browser. Cookies do not cause any damage to your computer and do not contain viruses. A cookie usually contains the name of the domain from which the cookie data was sent, as well as information about the age of the cookie and an alphanumeric identifier. Cookies enable our systems to recognise the user’s device and make any preferences immediately available. As soon as a user accesses the platform, a cookie is sent to the hard drive of that user’s computer. Cookies help us to improve our website and to offer you a better and even more personalised service. Most of the cookies we use are so-called ‘session cookies’. They are automatically deleted at the end of your visit. Other cookies remain stored on your device until you delete them. These cookies enable us to recognise your computer when you return to our website, thereby:

• • To store information about your preferred activities on the website and thus tailor our website to your individual interests. This includes, for example, offers that match your personal interests;
  • To speed up the processing of your enquiries.

4.3. The cookies we use store only the data described above regarding your use of the website. This is not done by linking the data to you personally, but by assigning an identification number to the cookie (‘cookie ID’). The cookie ID is not linked to your name, your IP address or any similar data that would enable the cookie to be linked to you. You can find out how to prevent the use of browser cookies in section 4.6.

4.4. Our website uses so-called tracking technologies. We use these technologies to make our website more interesting for you. This technology enables us to target internet users who have already shown an interest in our website on our partners’ websites. The display of these advertisements on our partners’ websites is based on cookie technology and an analysis of previous usage behaviour. This analysis is carried out under a pseudonym, and no usage profiles are linked to your personal data. If you do not consent to the creation of usage profiles, you may object to this by sending us a message. A special opt-out cookie will then be stored on your computer, which must be retained permanently. If you delete this cookie or if it is automatically deleted via your browser settings, you will need to reinstall this cookie the next time you visit our site.

4.5. We work with the business partners listed below, who help us to make our online offering and website more interesting for you. Consequently, when you visit the website, cookies from these partner companies are also stored on your hard drive. These are cookies that are automatically deleted after a specified period of time. The cookies from our partner companies also collect data solely under a cookie ID, which enables our partners to target you with offers that might actually be of interest to you. You can find out how to prevent the use of such cookies below and in section 4.6.

4.5.1. Google Analytics
This website uses features of Google Analytics, a web analytics service provided by Google Inc. (‘Google’). The provider is Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Google Analytics uses so-called ‘cookies’, which are text files stored on your computer that enable an analysis of your use of the website. The information generated by the cookie about your use of this website (including your IP address) is usually transmitted to a Google server in the USA and stored there. Further information on how Google Analytics handles user data can be found in Google’s privacy policy:
https://support.google.com/analytics/answer/6004245?hl=de
Google will use this information to evaluate your use of the website, to compile reports on website activity for the website operators, and to provide other services relating to website and internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the data on Google’s behalf. Google will under no circumstances associate your IP address with any other data held by Google.
By using this website, you consent to the processing of data about you by Google in the manner and for the purposes set out above.

4.5.1.1. Browser Plugin
You can prevent cookies from being stored by adjusting the settings in your browser software; however, please note that, in this case, you may not be able to make full use of all the features of this website. You can also prevent the collection of data generated by the cookie and relating to your use of the website (including your IP address) by Google, as well as the processing of this data by Google, by downloading and installing the browser plug-in available via the following link: https://tools.google.com/dlpage/gaoptout?hl=de

4.5.1.2. Objection to data collection by Google
You can also prevent Google Analytics from collecting data by clicking on the following link. An opt-out cookie will be set to prevent your data from being collected in future when you visit this website:
This opt-out cookie must be stored permanently on your computer. If you delete this cookie or if it is automatically deleted via your browser settings, you will need to re-install it the next time you visit our site.

4.5.1.3. IP anonymisation
In light of the debate surrounding the use of analytics tools that process full IP addresses, we would like to point out that this website uses Google Analytics with the ‘IP anonymisation’ feature [_anonymizeIp()] enabled; as a result, IP addresses are only processed in truncated form to prevent direct personal identification. Your IP address is truncated by Google within Member States of the European Union or in other signatory states to the Agreement on the European Economic Area. Only in exceptional cases is the full IP address transmitted to a Google server in the USA and truncated there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide the website operator with other services relating to website and internet usage. The IP address transmitted by your browser as part of Google Analytics will not be merged with other data held by Google.

4.5.1.4. Data processing on behalf of a client
We have entered into a data processing agreement with Google and fully comply with the strict requirements of the German data protection authorities when using Google Analytics.

4.5.2. Google AdWords
We use Google Conversion Tracking. This involves Google AdWords placing a cookie on your computer if you have arrived at our website via a Google advert. These cookies expire after 30 days and are not used to identify you personally. If you visit our website whilst the cookie is still valid, both Google and we can recognise that you clicked on the Google advert and were redirected to this page. Each AdWords customer is assigned a different cookie. Cookies cannot therefore be tracked across the websites of AdWords customers. The information collected via the conversion cookie is used to generate conversion statistics for AdWords customers who have opted in to conversion tracking. This enables us to determine the total number of users who clicked on an advert and were redirected to a page tagged with a conversion tracking tag. However, we do not receive any information that can be used to personally identify users.
If you do not wish to participate in the tracking process, you can also refuse the setting of the cookie required for this – for example, via a browser setting that generally disables the automatic setting of cookies. You can also disable cookies for conversion tracking by configuring your browser to block cookies from the domain ‘www.googleadservices.com’.

Further information on Google’s privacy policy and the cookies used can be found here: https://services.google.com/sitestats/de.html

4.5.3. Google AdWords retargeting technology
This website uses retargeting technology online. This enables us to target internet users who have already shown an interest in our products with advertising. Studies have shown that personalised, interest-based advertising is more appealing to internet users than advertising that lacks such a personal connection. In retargeting, adverts are displayed on the basis of a cookie-based analysis of previous user behaviour. Naturally, no personal data is stored in this process, and, equally naturally, the use of retargeting technology complies with the applicable statutory data protection regulations. If you do not wish to have your data collected and used in this way via Google Inc.’s technologies, you can manage your ad preferences and disable interest-based adverts via the following link:
http://www.google.de/policies/technologies/ads/

4.5.4. Microsoft Bing Ads
We use Microsoft’s conversion tracking (Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA). Microsoft Bing Ads sets a cookie when a user accesses our website via a Microsoft Bing advert. This enables Microsoft Bing and us to recognise that someone has clicked on an advert, been redirected to our website and reached a pre-defined landing page (conversion page). We are only informed of the total number of users who clicked on a Bing advert and were then redirected to the conversion page. No personal information regarding the user’s identity is disclosed.
If you do not wish to participate in this tracking process, you can also refuse the setting of the necessary cookie via your browser settings – for example, by enabling a setting that generally disables the automatic setting of cookies. If you do not wish to have your data collected and used in this way using Microsoft technologies, you can manage cookies for ad preferences and disable interest-based adverts via the following link: http://choice.microsoft.com/de-DE/opt-out
You can opt out of the Bing Ads optimisation programme via the following link: https://ads.bingads.microsoft.com/de-de/optout-optimization
Further information on Microsoft’s data protection practices and the cookies used can be found here: http://privacy.microsoft.com/DE-DE/fullnotice.mspx

4.5.5. Facebook Remarketing / Retargeting
Auf unseren Seiten sind Remarketing-Tags des sozialen Netzwerks Facebook, 1601 South California Avenue, Palo Alto, CA 94304, USA integriert. Wenn Sie unsere Seiten besuchen, wird über die Remarketing-Tags eine direkte Verbindung zwischen Ihrem Browser und dem Facebook-Server hergestellt. Facebook erhält dadurch die Information, dass Sie mit Ihrer IP-Adresse unsere Seite besucht haben. Dadurch kann Facebook den Besuch unserer Seiten Ihrem Benutzerkonto zuordnen. Die so erhaltenen Informationen können wir für die Anzeige von Facebook Ads nutzen. Wir weisen darauf hin, dass wir als Anbieter der Seiten keine Kenntnis vom Inhalt der übermittelten Daten sowie deren Nutzung durch Facebook erhalten. Weitere Informationen hierzu finden Sie in der Datenschutz-Erklärung von Facebook unter https://www.facebook.com/about/privacy/ . Falls Sie keine Datenerfassung via Custom Audience wünschen, können Sie Custom Audiences hier deaktivieren (https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen).

4.5.6. Conversion tracking using Facebook’s visitor action pixel
With your consent, we use the “visitor action pixel” provided by Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA (“Facebook”) on our website. This enables us to track users’ actions after they have viewed or clicked on a Facebook advert. This enables us to measure the effectiveness of Facebook adverts for statistical and market research purposes. The data collected in this way is anonymous to us; in other words, we do not see the personal data of individual users. However, this data is stored and processed by Facebook, and we are informing you of this to the best of our knowledge. Facebook may link this data to your Facebook account and also use it for its own advertising purposes, in accordance with Facebook’s Data Use Policy https://www.facebook.com/about/privacy/. You can allow Facebook and its partners to display adverts on and off Facebook. A cookie may also be stored on your computer for these purposes.

4.5.7. Privacy policy regarding the use of Facebook plugins (Like button):
Our website incorporates plugins from the social network Facebook, 1601 South California Avenue, Palo Alto, CA 94304, USA. You can recognise the Facebook plugins by the Facebook logo or the ‘Like’ button on our website. You can find an overview of the Facebook plugins here: http://developers.facebook.com/docs/plugins/ When you visit our website, the plugin establishes a direct connection between your browser and the Facebook server. This informs Facebook that you have visited our site using your IP address. If you click the Facebook ‘Like’ button whilst logged into your Facebook account, you can link the content of our pages to your Facebook profile. This enables Facebook to associate your visit to our pages with your user account. Please note that, as the provider of these pages, we have no knowledge of the content of the data transmitted or how it is used by Facebook. Further information on this can be found in Facebook’s privacy policy at http://de-de.facebook.com/policy.php. If you do not wish Facebook to be able to associate your visit to our pages with your Facebook user account, please log out of your Facebook account.

4.5.8. Browser-Cookies
Sollten Sie eine Verwendung von Browser-Cookies nicht wünschen, können Sie Ihren Browser so einstellen, dass Sie über das Setzen von Cookies informiert werden und Cookies nur im Einzelfall erlauben, die Annahme von Cookies für bestimmte Fälle oder generell ausschließen sowie das automatische Löschen der Cookies beim Schließen des Browsers aktivieren. Bitte beachten Sie, dass Sie unsere Website bei der Deaktivierung von Cookies ggf. nur eingeschränkt oder gar nicht nutzen können.
Wenn Sie nur unsere eigenen Cookies, nicht aber die Cookies unserer Dienstleister und Partner akzeptieren wollen, können Sie die Einstellung in Ihrem Browser „Cookies von Drittanbietern blockieren“ wählen.

4.5.9. Log files
The provider of this website automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These are:

• • Browser type and version
  • Operating system used
  • Referrer URL
  • Hostname of the accessing computer
  • Time of the server request

This data cannot be attributed to specific individuals. This data is not combined with other data sources. We reserve the right to review this data retrospectively should we become aware of specific indications of unlawful use.

4.5.10 Use of SalesViewer® technologyThis website uses SalesViewer® technology from SalesViewer® GmbH on the basis of the website operator’s legitimate interests (Section 6 paragraph 1 lit.f GDPR) in order to collect and save data on marketing, market research and optimisation purposes.

In order to do this, a javascript based code, which serves to capture company-related data and according website usage. The data captured using this technology are encrypted in a non-retrievable one-way function (so-called hashing). The data is immediately pseudonymised and is not used to identify website visitors personally

The data stored by SalesViewer® will be deleted as soon as they are no longer required for their intended purpose and there are no legal obligations to retain them.

The data recording and storage can be repealed at any time with immediate effect for the future, by clicking on www.salesviewer.com/opt-out in order to prevent SalesViewer® from recording your data. In this case, an opt-out cookie for this website is saved on your device. If you delete the cookies in the browser, you will need to click on this link again.

We would like to inform you that the provision of personal data is, in some cases, required by law (e.g. tax regulations) or may also arise from contractual provisions (e.g. details of the contracting party). In some cases, it may be necessary for you to provide us with personal data in order to conclude a contract, which we must then process. For example, you are obliged to provide us with personal data if our company enters into a contract with you. Failure to provide this personal data would mean that the contract with you could not be concluded. Before you provide any personal data, you may contact our Data Protection Officer. Our Data Protection Officer will advise you on a case-by-case basis as to whether the provision of personal data is required by law or contract, or is necessary for the conclusion of the contract; whether there is an obligation to provide the personal data; and what the consequences would be if the personal data were not provided.